Prodigy Finance - who we are
Prodigy Finance is a platform that enables financing for international postgraduate students at the world’s best universities, whilst delivering competitive financial and social returns to alumni, institutional and private investors.
This borderless and innovative model enables education loan financing to students from across the globe, whilst using predicted post-degree affordability rather than present-day salary. Since 2007, Prodigy Finance has extended over US$500 million through the platform to fund over 12,000 students from over 150 countries.
Our team of over 160 (and growing) is already truly global. Our head office is in London with much of the team being based in beautiful Cape Town. We also have an office in New York plus team members based across Europe and Asia.
We are funded by some of the best, pre-eminent institutions in the world including Index Ventures, Balderton Capital, AlphaCode, Credit Suisse and Deutsche Bank.
Why this is an amazing opportunity
This role is perfect for an experienced Head of Marketing who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, fast growing company.
The sense of impact and reward will be huge. You will help to build a product which makes a very real difference in the world. Be a part of delivering socially responsible financial services to the masses; make it possible for students from more than 150 countries to obtain the finance to fulfil their dream of studying at the world’s top universities and schools.
We are a non-hierarchical team; this means that you are going to get exposure to all aspects of our business immediately. You’ll gain as much accountability as you can handle and have a huge influence on scaling the company.
Our team is very international and very sociable; you will interact with the broader business on a regular basis. The position will be based in Cape Town, London or New York.
One of our goals is to build one of the top FinTech teams and cultures anywhere in the world. This means putting a lot of time into ensuring we only hire people with exceptional potential and creating the best working environment possible. If you want to work somewhere where you're learning from some of the best brains in FinTech, this would be a good fit.
Why join Prodigy Finance
Be a part of a pioneering global growth company
Experience the excitement and learn from being part of an incredibly fast-growing young company. No kidding – exponential growth. Happening right now
Be pivotal in scaling the business by identifying smart solutions and partners with tech at the heart of it
Enjoy the agility and flexibility offered by a start-up culture. A sociable, relaxed and friendly work environment (with a serious coffee culture where you can wear shorts to work)
We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop
Gain an inside perspective on the functioning of a venture-backed FinTech start-up, backed by top VCs, learn day-to-day management and build functional expertise
Grow a platform that helps to make a very real difference in the world
What you will do in the role
As our Head of Marketing, you will be responsible for all marketing and communications activities across the business in this next growth phase of the business. Reporting to our Chief Sales and Marketing Officer, you will manage our global Marketing team and oversee our go-to-market brand strategy.
Responsibilities will include:
Develop and execute a global marketing strategy across online and offline channels that supports our purpose and strategic objectives
Develop a brand framework and messaging strategy; drive it to execution with measurable impact across multiple markets
Benchmark marketing activities and performance to continuously improve brand performance
Identify growth and optimisation opportunities and develop a roadmap for continual improvement
Oversee all customer marketing channels to ensure customer acquisition and retention
Work closely with our Business Development (BD) team to drive customer growth and awareness, identifying opportunities to reach new market segments
Manage, develop and scale our global Marketing team located across multiple geographies, by providing exceptional leadership and guidance, setting goals and defining OKRs and KPIs to track team success
Develop and deliver a robust PR strategy, along with US and UK PR agencies, across multiple customer segments in key geographies
Work with the Product team to support new product launches and go-to-market strategies
Develop/identify marketing related tools and processes to support customer and business requirements
Manage the marketing budget linked to key deliverables by working with leadership to determine forecasting and budget allocations
What you will be measured on
Growth and acquisition of high quality leads
Cost of acquisition
Development of world class attribution model and implementation of performance related insights
Positioning, consistency and market relevance of Prodigy Finance brand and tone
Development of 10x content
Test and learn midset and implementation
Developing and nurturing a happy and high-performance team
What you need to be great at
Commercial acumen with customer focus, with the ability to derive customer behavioural insight from multiple sources
High EQ; can read people, excellent listening skills, patience, motivation to understand the needs and wants of others, concerned with helping others to achieve their goals
Strong leadership, collaboration, project management, and problem-solving skills
The ability to interpret and draw conclusions from data, turning analytic insights into business actions
Start-up DNA; resilient, gets things done, 80/20, carpe diem, adaptable to change, huge capacity for hard work in a relentlessly fast paced environment
Test and learn mindset with ability to make decisions with limited information
Bias to action; create ideas, think outside the box, solve problems and find solutions, be proactive, use initiative to develop and improve
Global citizen; interested in working with multiple cultures, thirst for learning about philosophies, social behaviours and education systems of other nationalities and countries
Proven experience of successfully managing and building collaborative relationships with customers and partners
Hands on experience using tools to improve user optimisation and conversion
Who we are looking for; track record must haves
Master’s degree qualification (MBA or relevant); or bachelor’s degree and 10+ years relevant experience
Proven experience in developing growth of a global recognised consumer brand and driving marketing strategies in line with strategic objectives to drive customer engagement and demand
8+ years professional B2C marketing experience both online and offline
Prior experience in a managerial marketing role with outstanding people leadership capabilities and a proven track record of building and leading a marketing function capable of achieving ambitious team goals
Demonstrable knowledge of marketing best practises across multiple marketing channels to drive growth
Strong grasp of analytical tools and data to analyse performance and drive decisions
Experience working with Product and BD teams
Experience of managing marketing costs and determining budget allocations
Strong stakeholder management experience, coupled with a proven track record of managing multiple affiliate relationships
Deep understanding and experience in strategic communication and marketing, both digital and traditional
Experience working in a tech-based environment, using technology to improve and scale up processes
Experience that would be nice to have (but we’ll trade off if everything else fits)
Financial services industry experience, ideally within a consumer credit environment
Experience using Salesforce
Multi-national marketing experience
Experience leading multi-territory teams across different time zones
Start-up experience. Sometimes the earth moves beneath your feet at Prodigy Finance so you've got to be comfortable with ambiguity, able to wear lots of hats, and adapt easily as we continue to grow
The Prodigy Finance fit; attributes which run true in everyone at Team Prodigy
To be an A player at Prodigy Finance, you need to possess – in spades - the following attributes:
Innovative + Smart
Be curious enough to want to know more, think out the box, maybe even break the box, show initiative and be smart about it to find implementable, impactful solutions.
International + Accountable
Push yourself to be better every day. Work with others across the world, be resilient, add value and then hold yourself accountable. Encourage and celebrate each other.
Energetic + Fun
Sense of humour = survival. Bring energy and fun. Wear your heart on your sleeve. Work hard and find the time to play. We’re in this together.
Do you want to be our next Head of Marketing? Here’s what to do now:
If this sounds exciting and you'd like to have an informal chat, get in touch below and tell us why you want to work at Prodigy Finance.
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