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Asia (China & Japan) SEO Manager - Myprotein at The Hut Group
United Kingdom


About The Hut Group:

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division:

THG Brands - Health


Myprotein, THG’s largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.

The Role:

The role of the Asia SEO Manager at The Hut Group is to increase traffic and revenue to the Chinese and Japanese Myprotein websites through the management of a team of SEO executives, as well as working with the Head of Search on division-wide strategy & planning.

The post holder will be responsible for guiding and training the executives on the day-to-day optimisation of the divisional sites. They will be expected to conduct competitor and gap analysis, as well as staying up to date on SEO trends, best practices, technical updates and other important news in the search world.

Part of the role will include driving technical SEO changes in collaboration with the innovation team. Likewise, they will be expected to conduct site audits to help inform trading & other search managers with a view to supporting strategic priorities.


Finally, the Asia SEO Manager will be responsible for the delivery of the channel against set objectives and the management and implementation of divisional targets.


  • Multilingual - Native Mandarin Speaker & Fluent English
  • Ability to write Chinese to a full professional level
  • Ability to write Japanese to a full professional level
  • 2+ years SEO experience
  • Strong technical SEO knowledge
  • Operating with a goal of increasing Myprotein's traffic and revenue.
  • Training executives on reporting, SEO tools and day-to-day optimization.
  • Conducting competitor and gap analysis.
  • Implementing SEO best practices.
  • Staying on top of SEO trends and technical updates, and communicating these to the wider search team.
  • Working with the innovation team to drive technical changes to group sites.
  • Conducting site SEO audits.
  • Deliver strong growth against targets for the Organic channel.


What We Offer

  • Competitive salary
  • Company pension scheme
  • Onsite Doctor
  • Employee discounts
  • Company bonus scheme
  • Childcare vouchers

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