Lyst is a Global Fashion Search Platform which connects millions of shoppers globally with the world’s leading fashion designers and stores, giving them a simpler, more engaging buying experience.
At Lyst we work in small, self-managing, autonomous teams with end-to-end responsibility for a specific customer-focused project. This structure brings together Lysters from all the disciplines that are needed to deliver the squad’s goals. We reward these squads for the Impact they make and value the innovative approaches that autonomy and alignment can bring. We hire great people and get out of their way.
You will join a brand new team within Lyst, in charge of launching Lyst in new markets, Lyst’s International team. As the Communication Lead for your market, your role will be a key player in driving Lyst’s expansion success as you will be responsible for building awareness of the Lyst brand and growing visibility of the Lyst’s website in your local market from scratch.
Working closely with Lyst’s central Comms team and with the other European market Communication Leads, you’ll develop a local PR and outreach strategy for your market, leading creative sessions to deliver local hero campaigns that bring the Lyst brand to life within our brand guidelines. You will find and create your own exciting fashion stories and proactively seek out the most impactful opportunities to deliver communication campaigns that introduce and explain Lyst to a new local audience.
Building and maintaining relationships with local publishers, writers and influencers, your core role will be creating innovative and inspiring PR campaigns which deliver significant press coverage in order to build Lyst’s website visibility and domain authority by generating valuable links back to Lyst.fr