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Regional Director (EMEA) at ROLI
London, GB

"Not every reinvention or reimagining in technology can be considered a breakthrough. But it’s patently obvious even to me, who has never learnt to play the piano, that the Seaboard RISE keyboards from innovative London electronic instrument ROLI are a proper quantum leap.” - Financial Times

At ROLI, our mission is to create a more joyful and creative world. We are fast emerging as the foremost innovators in music creation at a time when everything about how people interact with music is changing more rapidly than ever before. We invent, design, develop and manufacture entirely new music-making devices — among them the multi-award-winning Seaboard RISE, a touch-responsive instrument acclaimed as “the future of the keyboard.” But these new instruments are just the beginning.

We are looking for a motivated Regional Director to lead the development of our competitive sales and marketing strategies in EMEA.

As our Regional Director, you will be a part of driving the realisation of our growth potential in EMEA. As a core member of our global commercial leadership team, you will be responsible for building a local, high growth sales and marketing engine through our existing musical instruments and new consumer channels.

This is a unique opportunity to be a part of building a disruptive category of music making devices we are creating called ‘Connected Music’ - a network of hardware and software, platform and developer products that will revolutionise how music is made.

What you’ll do:

  • Deliver growth targets for EMEA by developing and implementing sales and marketing strategies for key markets within the region:
    • Own EMEA sales revenue and gross margin targets and work with teams across the business to consistently deliver monthly targets
    • Work cross-functionally to develop innovative strategies to deploy new products (hardware and software) across the region
    • Track and manage the weekly and monthly sales reporting process including analyzing and reporting measurements such as orders, sales, revenue, margin and actual progress to annual goal
  • Develop a sophisticated channel strategy to deliver in our current Musical Instruments channel that expands strategically into consumer electronics:
    • Build a multichannel approach that maximises our channel sales opportunities as well as complementing our direct sales strategy
    • Manage and implement sales strategies and account planning with the key retail partners in EMEA, including the MI, CE, Specialty (e.g Education), and mass channels
    • Work with our direct teams to ensure plans are in sync and collectively deliver success in the region
    • Uncover and acquire new business as well as build business within existing accounts
    • Develop key relationships and effective communication with the internal ROLI team as well as external stakeholders including retail executives, buyers and international distributors
    • Work with our Operations team to ensure EMEA customer experiences are optimised and delivering a genuine ROLI experience
    • Develop and maintain a network of distributors that offer regional channel growth that complements our focus on key retailers
  • Plan and implement innovative marketing strategies that support sell through and build brand awareness:
    • Work with the central marketing teams to develop comprehensive marketing plans which engage a range of consumers with ROLI
    • Coordinate cross-functionally with the Marketing team to ensure flawless go-to-market planning and execution for the EMEA region, leveraging the inherent community aspects of our products (e.g. creative outcome, social sharing)
    • Ensure a focus on the shopper journey to drive awareness and then deliver conversion in all markets
    • Drive a channel marketing strategy that has successful execution with local markets for online and offline retailers
    • Work with our channel marketing teams to tailor and maintain scalable sales training
  • Build and develop a strong team with ROLI's community centered culture at the core:
    • Develop a team capable of delivering rapid growth across the region
    • Be a cultural ambassador of openness, accountability and inclusivity

What you’ll need:

  • Significant experience in a leadership position within EMEA musical instrument and/or consumer electronic market
  • A live and active contact network for the MI and or CE channels within EMEA
  • A deep understanding of local market conditions and operations
  • Experience of driving brand awareness both ATL and BTL
  • Experience building and developing a world class team
  • Excellent communication skills, flawless written English
  • Excellent interpersonal skills and the ability to work effectively with employees at all levels
  • A demonstrable drive for sustainable success
  • A passion for music, technology and/or startups

Bonus Points:

  • Experience working at a startup or high growth company

ROLI offers:

  • The opportunity to work with the leading minds within technology, hardware, and software to directly impact the way we create and interact with music:
  • A range of meaningful benefits including:
    • A company pension scheme
    • 23 days holiday with 2 additional social impact days and the standard 8 statutory holiday days
    • 20 hours per year dedicated to volunteering within the local community
    • Flexible working hours
    • ‘Lending Library’ of all ROLI products
    • Team member discounts on ROLI products
    • Wellness programme including fortnightly massages, weekly guided meditation and yoga
    • Apple laptop and relevant software licenses for your role and beyond
    • Generous Parental Leave policy
    • Frequent friends and family events
    • A great working environment, featuring daily complimentary homemade vegetarian lunches as well as fresh baked bread, limitless home­made GOLDnola
    • A dedicated company-wide Hack Day every month to expand your skill­s
    • Following probation, a generous bike-to-work scheme plus in-house bike storage 

To learn more about us and our culture, check out:

ROLI wholeheartedly believes that difference stimulates a healthy and productive environment, as well as positively impact the products we create. We actively encourage diversity of background and perspective, and as an Equal Opportunities Employer, we oppose all forms of unlawful or unfair discrimination in all of our employment related processes and matters.

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