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Marketing Manager (Taxi Vertical) at Zego
London, GB

Job description

You already know how Monzo disrupted banking, and how Transferwise made it simple to send money abroad. We bet you’d rather summon an Uber than hail a taxi. Insurance is the latest traditional industry on the brink of a tech transformation.


In 2016, Zego was founded by ex-Deliveroo managers. We believe that everyone - and every company - deserves clear, simple and flexible insurance. From carpenters to corporations, part-time hustlers to workaholics, Zego is committed to building insurance products that provide total peace of mind at a fair price.


In 2018, the Zegons landed in both Spain and Ireland. It’s our ambition to become a global business – we’re constantly pushing to break into new markets, discover what our customers want and deliver the products they need.


We’re backed by the best VCs in Europe and have been named amongst the ‘100 Hottest Startups in Europe’ and ‘Insurtech 100’.


Best of all? We’re just getting started.


We are now looking for a Marketing Manager to define and deliver a strategic approach for our Taxi Insurance vertical here at Zego on a permanent contract.

Reporting to the Head of Marketing, the Marketing Manager for Taxi is responsible for defining and delivering the marketing strategy for the drivers currently working working as Private Hire drivers (for example: Uber Drivers).


The Taxi Marketing Manager will work closely with a number of other teams across the company, namely Tech, CRM, Performance Marketing, Sales, Customer Support, Business Intelligence to ensure a seamless customer experience for this customer segment.


What you’ll be doing? 

You will deliver the Taxi customer strategy and annual plan including quarterly campaigns within an allocated budget. This role is accountable for understanding and analysing both the macro and micro environment for the Private Hire drivers within the transport of people and the food delivery markets.


Key responsibilities:

  • Understand the customer journey: What, When, Why and How across the UK and Ireland markets

  • Establish marketing goals based on past performance and market forecasts

  • Adjust marketing campaigns and online and offline strategies as needed in response to collected data and other feedback

  • Oversee current offerings and suggest any new products or services

  • Form marketing strategies by researching and analysing market trends, demographics, pricing schedules, competitor products, and other relevant information

  • Work closely with other members of the marketing team as well as sales team to develop detailed marketing plans for relevant channels

  • Approve and oversee the creative steps of promotional materials, website content, advertisements, and other marketing-related projects

  • Communicate with external agencies, printers and other services where needed

  • Develop cost-effective marketing plans for each product or service

  • Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives


Who are you?

  • You have a minimum of 4 years experience in a senior marketing position

  • You have experience working in a high growth environment

  • You thrive when you can own your work and responsibilities

  • You are comfortable in getting your ‘hands dirty’ while also mentor and delegate to junior team members where needed

  • You are excited about being part of disrupting the traditional insurance industry to make it more fair and suitable for today’s workers

  • You share our values of always learning, improving and seeking better efficiency in everything we do

What you’ll get from working with us:

  • Competitive salary package with stock options

  • Working at VC backed high growth startup

  • Ground floor opportunity with the team; shape the strategic direction of the company

  • Work with people who love what they do every day

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