GoCardless is building a new global network for recurring bank-to-bank payments. We’re cutting out the intermediaries and linking together direct debit schemes from around the world to create a simple way of collecting payments directly from customers’ bank accounts.
Our API powers recurring payments for companies like the Financial Times, Thomas Cook and Nutmeg. It also enables partners including Quickbooks, Xero and Sage to help tens of thousands of small businesses to save countless hours spent chasing customers for payments.
As an experienced Marketing Data Analyst practitioner you’ll bring your expertise to bear on our data and business, building out our data analysis capabilities with the Marketing function. Your key contribution will be to define, generate, analyse, interpret and communicate the metrics which underpin our sales and marketing objectives. You’ll help the UK and International marketing managers make better, faster, more data-driven decisions and develop an expert knowledge of all areas of our global marketing operation.
You’ll sit within our Marketing Operations function with a dotted line to our data and BI teams. You’ll be required to work with technical and non-technical people across the whole company, from Operations to Marketing to Sales.
The main elements of this role will involve:
- Building new Marketing BI capability: working with the Demand Generation team to agree clear, unambiguous KPI definitions and mapping the relationships between leading and lagging metrics.
- Setting up, configuring and maintaining analytics tracking using Tag Management Systems (Google Tag Manager)
- Building, maintaining and communicating reports and dashboards to track Marketing’s key performance indicators against departmental objectives/targets.
- Working with stakeholders across the Marketing team to enable them to self-serve business intelligence through marketing tools like Bizible, Google Analytics, Looker, Pardot and Salesforce.
- Working with the central BI team to prototype, design and build reporting frameworks which can be adopted across Geos.
- Undertaking deep-dive analyses of post-campaign performance to put forward hypotheses and recommendations for future initiatives.
Some example of the types of challenges that you’ll help the business with:
“Should we be investing more in PPC or Content syndication activities this QTR?”
"Is event XYZ generating us significant ROI and worth continuing with this year?”
"What campaign activities are contributing the most to bottom line revenue?”
“Are the French Demand Generation programmes yielding the same CTR as that of the UK?”
“How is Channel XYZ performing YTD and YOY?”
“Which email within XYZ programme needs immediate attention for a content update?”
“Which channels are contributing the most to funnel stage X, Y or Z?”
Who we're looking for:
- A Marketing data analyst with a proven track record of enabling marketing teams to make better data-driven decisions
- You can turn complex business requirements into scalable, robust, explorable data products
- You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
- You’re curious in nature and keen to identify the ‘why’ within a data set
- You’re used to talking about your work with clarity to your immediate team and senior management
- A strong understanding & scepticism about the features and limitations of different data sources
- You’re good at quickly getting a grasp of any dataset that you're working with
- Somebody that is keen to critique a dataset
- You can judge when an analysis requires a 5 decimal point precision versus a back-of-the-envelope calculation
- You’ll have experienced the technical challenges of setting up BI reporting for a fast-growing global B2B marketing function
- You’ll be able to demonstrate how you have automated repetitive tasks to make you and your team more efficient
- You have commercial experience in a fast moving company
- You’re as comfortable building ETL pipelines as you are visualising insights and finding the business narrative in the data
- You have a vast wealth of experience working with a Marketing ‘tech stack’ including but not limited to tools such as Bizible, Pardot, Google Analytics and Salesforce.
- You are a marketing data analyst specialist and can demonstrate how you have exclusively supported this business function.
- A degree (or equivalent work experience) in a numerate field (Business / Commercial / Science / Maths etc).
- You have very strong data visualisation skills, including usage of self-serve tools like Tableau, QlikView, Looker or similar.
- You can communicate your analyses clearly to both technical and non-technical audiences in both verbal and written format.
- Have a strong sense of ‘Team’ and willing to support those around you.
- Advanced SQL skills would be advantageous but are not essential
- Previous experience setting up and managing a DMP would be advantageous but is not essential