Launched in 2011 by Hiroki Takeuchi, GoCardless' purpose was to make taking recurring payments from your customers simple, and achieved this by allowing businesses to easily set up and manage Direct Debit payments with a mixture of slick dashboards, simple website integration and over 150 partnerships with different accountancy solutions (Xero, Sage, Quickbooks etc).
Since 2011 we have grown to ~40k merchants globally, processing $10 billion of payments annually, with industry leading growth and sales metrics. Now we are ~300 people and ready to go global having already launched in the UK, Australia, New Zealand, France, Italy, Germany, Spain and the USA.
By Spring 2019 the GoCardless network will cover 75% of the world recurring payments volume, a total market volume which is in excess of $40T.
In addition to international expansion we will are also releasing new products (3 this year) and aim to become the leading voice in the conversation around payments.
GoCardless raised an additional $75 million dollars in Series E Funding in February 2019 in order to fund the global expansion. Existing investors Notion Capital, Balderton, Passion Capital and Accel are joined by Google Ventures, Adams Street Partners and Salesforce Ventures. To date GC has raised over $125 million.
We are looking for an outstanding Global Comms & Brand Director to help establish GoCardless as the leading brand for recurring payments globally. This is a great opportunity for someone to lead defining the payments category with a brand which is already loved by its customers all over the world. Now that the business is beyond start-up status, we need to act and operate as a brand at a global level and educate our enterprise customers about the benefits of GoCardless' payments technology.
As the Global Communications & Brand Director for GoCardless, you'll drive the business to super-brand or "category defining" status. Overall, the combined measurable goal will be doubling prompted and unprompted awareness in GC's markets.
Your initial goal will be to set a communications strategy across both SMB and Enterprise for all operating markets. The remit for this individual is broad sitting across communications, content and social; the team will comprise of ca.10 people based in the UK.
You will own the corporate and brand communications strategy and its part in driving our overall marketing strategy, with the opportunity to set an entirely new direction for content creation, PR and social media.
Goals for year 1:
Leading content and social: GoCardless will become the leading voice in the conversation around payments and a scalable content strategy will sit at the heart of this. With a great team leader in place covering content and social, you will set the strategy for how educational content is produced and shared across channels, worldwide. You will shape/ scale the team to deliver on this plan. The plan will increase share of voice also from a social media perspective.
The successful candidate must have a strong mix of communications experience, in a business that has shifted the way customers buy within a category, whether b2c or b2b and with high growth.
We welcome diversity of professional backgrounds – if you're unsure, do apply.
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