Retail Beauty Therapist
REPORTING TO: RETAIL ACCOUNT MANAGER
PRIMARY OBJECTIVE To be a brand ambassador within the ESPA retail site with accountability to deliver the retail sales performance, the presence of ESPA within the store and to actively seek opportunities to maximize all aspects of the business. Provide excellent customer service, in line with our luxury brand, through retail product selling and the delivery of exceptional ESPA treatments. Support the Account Manager in all aspects of running the counter.
SALES & BUSINESS DEVELOPMENT • Drive retail sales for your counter to achieve target - monthly, quarterly and yearly. • Record sales through A£S, AUS and Data Capture. Record in line with ESPA procedures, all personal sales and KPI’s - daily, weekly and monthly. • Actively recruit new customers and encourage customer loyalty through the creation and implementation of a an Events calendar/Business Plan and monthly beauty room, acquiring bookings for planned activity • Help plan on counter and off site activity. On counter activity should occur daily when possible. • Engage each customer with skin analysis • Proactively monitor and manage stock levels of key products – communicating issues to your line manager.
WORKING RELATIONSHIPS • Create and maintain professional working relationships with all contacts in your store.
BRAND IMAGE • Ensure that ESPA merchandising and hygiene standards are consistently maintained • Ensure the current ESPA marketing focus is displayed with the appropriate collateral. • Hep plan events in line with ESPA guidelines. • Ensure you consistently adhere to the ESPA Grooming guidelines.
CUSTOMER SERVICE • Provide excellent customer service, in line with our luxury brand, through retail product selling and the delivery of exceptional ESPA treatments that revitalize the face, body and mind and provide a memorable client experience. • Promote a professional, warm and genuine ‘customer first’ service culture at all times.
SELF-LEADERSHIP • Maintain the highest professional standards when communicating internally and externally. • Be self-aware – consider your attitude, personal body language, tone of voice, communication style and grooming at all times. • Demonstrate a commitment to on-going training and personal development. • Demonstrate flexibility with working hours in line with the needs of the business, adhering to the team rota as set out by the Retail Account Manager. • Commitment to adhere by the guidelines and procedures set by ESPA and the store. • Assist in the day to day responsibilities of the running of the counter including the highest standards of cleanliness and excellent visual merchandising.
L3 Beauty Therapy ESSENTIAL
Excellent Customer Service Skills
Proactive in recruiting new customers to the brand
Events and Activity involvement to launch and repromote products