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Senior Copywriter at Prodigy Finance
Cape Town, ZA / London, GB

Prodigy Finance - who we are

Prodigy Finance is a platform that enables financing for international postgraduate students at the world’s best universities, whilst delivering competitive financial and social returns to alumni, institutional and private investors.

This borderless and innovative model enables education loan financing to students from across the globe, whilst using predicted post-degree affordability rather than present-day salary. Since 2007, Prodigy Finance has extended over US$600 million through the platform to fund over 12,000 students from over 150 countries.

Our team of over 200 (and growing) is already truly global. Our head office is in London with much of the team being based in beautiful Cape Town. We also have an office in New York plus team members based across Europe and Asia.

We are funded by some of the best, pre-eminent institutions in the world including Index Ventures, Balderton Capital, AlphaCode, Goldman Sachs, M&G, Credit Suisse and Deutsche Bank.

Why this is an amazing opportunity

This role is perfect for an experienced copywriter who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, extremely fast growing company.

The sense of impact and reward will be huge.  You will help to build a product which makes a very real difference in the world. Be a part of delivering socially responsible financial services to the masses; make it possible for students from more than 150 countries to obtain the finance to fulfil their dream of studying at the world’s top universities and schools.

We are a small non-hierarchical team; this means that you are going to get exposure to all aspects of our business immediately.  You’ll gain as much accountability as you can handle and have a huge influence on scaling the company.

Our team is very international and very sociable; you will interact with the broader business on a regular basis. The position will be based in Cape Town or London.

One of our goals is to build one of the top FinTech teams and cultures anywhere in the world. This means putting a lot of time into ensuring we only hire people with exceptional potential and creating the best working environment possible. If you want to work somewhere where you're learning from some of the best brains in FinTech, this would be a good fit.

Why join Prodigy Finance

  • Be a part of a pioneering global growth company
  • Experience the excitement and learn from being part of an incredibly fast-growing young company. No kidding – exponential growth. Happening right now
  • Be pivotal in scaling the business by identifying smart solutions and partners with tech at the heart of it
  • Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment (with a serious coffee culture where you can wear shorts to work)
  • We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop
  • Gain an inside perspective on the functioning of a venture-backed FinTech startup, backed by top VCs, learn day-to-day management and build functional expertise
  • Build a platform that helps to make a very real difference in the world

What you will do in the role

As a business, we’re putting real effort into improving our writing and brand. So we’re looking for an experienced and ambitious candidate to take the lead. You’ll be a natural storyteller, talented editor and great communicator with the ability to translate complex ideas and jargon into compelling copy. Within our global Marketing team, you’ll play a lead role in producing our communications strategy. 

Specific responsibilities are to:

  • Develop overarching strategy and messaging for customer communications and campaigns.
  • Write clear and persuasive copy that shows creative flair.
  • Oversee copywriting for different formats including our site (, emails, long form blog articles, video scripts, partner native content, digital and print collateral, SMS and social media.
  • Find and manage external copywriting freelancers and agencies as needed
  • Project-manage briefs from stakeholders across the business, translating their objectives and requirements into clear and compelling copy.
  • Review drafts, edit copy quickly and accurately and act as a tone of voice guardian within the business and across all customer touchpoints.
  • Collaborate with members of the Marketing team to develop a content marketing strategy informed by SEO foundations to nurture our customers through their lifecycle.
  • Develop website copy, working closely with Marketing and UX on a redesign, brand and messaging refresh
  • Develop quarterly roadmaps and monthly calendars for communications and content marketing.
  • Work on multiple campaigns to tight deadlines, managing your own time effectively and helping others deliver their part of the project.

What you will be measured on

  • Ability to write in a way that both delights customers and achieves business goals.
  • Ability to work in a fast paced environment, with multiple priorities to manage
  • Ability to develop strong relationships with multiple stakeholders across different teams

Who we are looking for; track record must haves

  • Minimum 5 years of experience as a copywriter.
  • Strong long copywriting, editing and proofreading skills.
  • Creative flair 
  • An appetite and, ideally, aptitude for addressing marketing objectives through copy
  • Excellent interpersonal communication skills.
  • Attention to detail.
  • Exceptional time-management skills.
  • Confidence to pitch and present work.
  • Sound knowledge of SEO and social media channels.

Experience that would be nice to have (but we’ll trade off if everything else fits)

  •  Start-up experience. Sometimes the earth moves beneath your feet at Prodigy Finance so you've got to be comfortable with ambiguity, able to wear lots of hats, and adapt easily as you set up processes and frameworks for us to grow into. If you haven't worked in a start-up before, you need to show us that you have a real desire and potential to be successful in a young, high-growth, non-corporate company
  • Experience working in financial services or compliance regulated environment

The Prodigy Finance fit; attributes which run true in everyone at Team Prodigy

To be an A player at Prodigy Finance, you need to possess – in spades - the following attributes: 

Innovative + Smart

Be curious enough to want to know more, think out the box, maybe even break the box, show initiative and be smart about it to find implementable, impactful solutions.

International + Accountable

Push yourself to be better every day. Work with others across the world, be resilient, add value and then hold yourself accountable. Encourage and celebrate each other.

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