CAREERS

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Fashion Digital Content Strategist at Vestiaire Collective
Paris, FR

We are growing faster than ever! We are influencing more than ever! With an innovative and disruptive e-commerce product, we believe that the time has come to change the way we buy and sell luxury products.

About the role

We are growing faster than ever! We are influencing more than ever! With an innovative and disruptive e-commerce product, we believe that the time has come to change the way we buy and sell luxury products.

About the role

Vestiaire Collective is seeking a Fashion Digital Content Strategist to join its team in Paris Your role will be a key player in driving Vestiaire Collective’s expansion success as you will be responsible for building awareness of the brand and growing visibility of our websites.

As owner of your projects, you’ll develop a local PR and outreach strategy for our markets, working closely with different teams (branding, PR, design, tech and also local teams across 3 continents). You’ll monitor your results to deliver significant media coverage in order to build Vestiare’s visibility and domain authority by generating valuable links back to Vestiaire’s sites. This position will report to the Global SEO Manager.

What you’ll do

  • In close collaboration with our SEO Manager, identify high-performing topics and formats, and build your roadmap of innovative and inspiring PR campaigns that will generate SEO valuable links to our websites

Research and write marketing assets such as fashion trend stories, product/customer case studies, buyers/sellers guides, and many more concepts yet to invent to hit aggressive monthly targets and deadlines

  • Collaborate with our style, data and design team to enrich your stories with exclusive expert insights, data points and appealing creative materials
  • Communicate effectively with our branding team in order to make sure your content remains true to our brand identity and core values
  • Understand, explain and enforce the SEO guidelines and best practices defined by our SEO Manager and implemented by our tech and PR teams
  • Reach out to sites and blogs and coordinate PR, social media, site and paid acquisition teams to get the best distribution possible for your content
  • Monitor and be accountable for the results of your content creation projects: SEO metrics [links, Trustflow, etc.], site traffic and conversions [sessions, conversions], PR presence [#articles, Equivalent advertising value]
  • Monitor the content strategies of competitors and stay up-to-date with the SEO/Content trends and latest strategies

Who you are

  • 2-3 years hands-on experience of digital content management and writing experience, with exposure to SEO basics, tools and best practices
  • Experience within Fashion/Beauty/Lifestyle companies
  • Experience in Linkbuilding, with an understanding of which links are most valuable and how to go about securing them
  • In-depth knowledge of local talking points and media landscape, and the outreach techniques that work best in different markets
  • Top-notch storyteller and writer skills. Experience in pitching to key media is a plus.
  • Strong project ownership and project management skills
  • Strategic and results-oriented mindset
  • Creative mind with ability to test and invent new concepts
  • Ability to build strong collaborative internal & external relationships
  • Flexibility in adapting to fast-changing priorities and a fast-paced work environment
  • Bachelor’s degree

What we offer

  • A passionate job on a permanent contract in Paris where you will be able to express your creativity and potential;
  • The opportunity to growth in a young global company with a strong Parisian DNA;
  • The possibility to work with a dynamic and multidisciplinary teams.

Next step

If you are ready to join our fast paced company, apply below!

Our team will review your application within the following 4 weeks. If your profile and experience fit our requirements, we will invite you for a first phone call.




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