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Senior Manager, Customer Marketing at Lyst
London, GB


Lyst is a technology platform that helps fashion lovers find the right item, in the right size at the right price. We connect millions of consumers globally with millions of products from the world’s leading fashion designers and stores, giving them a simpler, more engaging and better buying experience.

At Lyst we work in small, self-managing, autonomous teams with end-to-end responsibility for a specific customer-focused project. This structure brings together Lysters from all the disciplines that are needed to deliver the squad’s goals. We reward these squads for the Impact they make and value the innovative approaches that autonomy and alignment can bring. We hire great people and get out of their way.

Customer retention is at the heart of Lyst’s mission to become the world’s number one fashion shopping platform, so we’re looking for a Customer Marketing hotshot to help turbo-charge member revenue growth. Reporting directly to the VP, Customer Retention, this high-profile role will work with a multi disciplined team of Product, Engineering and Marketing experts to deliver best-in-class messaging strategy and tactics at scale.


    Lead and own the strategy and performance for all Lyst messaging channels (primarily email and push). You will be expected to shape initiatives and structure experimentation and delivery in order to continually grow revenue from members in order to hit quarterly growth targets.

    Assume role of Product Owner for the Customer Marketing technology stack, working with Engineering and Product stakeholders to ensure we have the right tooling to deliver quickly and successfully. You’ll also be expected to be hands-on in the campaign CMS and be directly responsible for executing on campaign tests and optimisations until the team has been built out further.

    You’ll be an expert in email and retention and be ahead of the curve across all messaging channel innovations and developments in the market. If there are new customer marketing channel opportunities, we expect you to be driving that agenda.

    At Lyst, we believe teams are happiest and most successful when they’re autonomous and empowered - it’ll be your job to ensure that the team, and wider company, understand and are excited by the customer marketing mission and strategy.

    You’ll be expected to be proactive, able to stand on your own two feet, and own all aspects of customer marketing performance (including failure). You will use analytics and research to develop insight and to prioritise the highest impact opportunities, while making problems small in order to prove them quickly.


    Strong track record of delivering revenue growth through email and messaging tactics.
    Happy to roll your sleeves up and be hands on.
    Worked with a large scale database.
    Comfortable working in an Agile way with Product and Engineering colleagues.
    Highly analytical.
    Have an all round marketing, industry knowledge and commercial understanding.
    Have worked in an environment which is fast paced and performance focused.
    Proven ability to continuously communicate/influence longer term strategy with peers and leadership is crucial.
    Confident in setting and reviewing metrics and measurement frameworks
    Is able to deliver under pressure and can motivate themselves to keep on going that extra mile day in day out.

What we expect at Lyst from a Senior Manager, Customer Marketing

    Responsible for delivering commercial targets, Lyst expects double digit growth YOY (Our forecasts are a minimum and not a target).
    Should be able to prioritise impact above all and deliver long and short term performance marketing projects
    Work with other owners/senior leadership around the business and disciplines to ensure squad is updated with necessary information to delivery goals
    Understand and advise on cause and effect of known shifts in the landscape supported by quantitative and qualitative analysis.
    Comfortable working with Product Managers to help guide technology development
    Ensure cultural values of Lyst are lived by team
    Encourage cross discipline collaboration and development
    Be a champion for messaging and retention throughout the business


    You get a total of 29 days holiday per year in addition to public holidays
    We’re big on learning and development and encourage everyone to attend events. In fact we go further and everyone gets £1500 a year to spend on conferences and training.
    Clothing allowance. We're a fashion company so we'll give you £250 to spend on the site in year 1, £500 in year 2, £750 in year 3 and £1000 from year 4 onwards. You're going to look fantastic!
    Private healthcare by Vitality on your first day, cycle to work scheme, childcare vouchers, season ticket loans and discounted eye tests and glasses
    Regular yoga classes, 5 a-side football and netball teams to encourage a healthy work/life balance
    Free food every day and drinks all round on a Friday!
    Social events - from table-top games to climbing, movie nights to triathlons, you’ll find a group of people always keen to get involved

Closing Date for Applications: 17th February 2020

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