CAREERS

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Regional Marketing Manager (UK) at Infarm
London, GB

At Infarm we want to help solve one of the toughest sustainability challenges today: feeding the cities of tomorrow.

 

In 2050 more than 7 billion people will be living in cities. We're recreating urban farming for a more sustainable future.

Born in Berlin, Germany in 2013, we are rapidly expanding Infarm across the world and having launched in London in September 2019, we’re looking for an energetic, creative, hands-on marketing manager to lead our brand development, PR and social media activities in London and across the UK.

Be part of the Infarm (r)evolution and help people to take back ownership of their food.

 
Who You Are:

    You’re an experienced brand and communications marketing manager, ideally having previously worked in both B2C and B2B marketing
    You're excited about our vision to reshape the food industry.
    You believe diversity, collaboration and teamwork are key drivers for success.
    You thrive in an environment where you can take ownership and solve hard problems.
    You love a challenge and want to do well while doing good.

Responsibilities:

The Infarm Marketing Team are the keepers of our brand. We are responsible for the accurate and consistent representation of the Infarm brand wherever it is expressed: anything from point-of-sale branding and merchandising, local social media strategy to PR and internal communication and company culture. Our goal is to build a global brand that will position us at the forefront of the next generation of consumer goods and services.

 

We are looking for a hands-on and organised Marketing Manager for the UK to:

    Lead the development and localisation of the Infarm brand in the UK
    To advocate strongly for the Infarm brand, through messaging for end consumers, retail partners, journalists, influencers and more

        Prepare a yearly marketing plan in partnership with our Berlin based marketing head quarters
        Manage a lean marketing budget   
        Develop marketing collateral, research, and strategies in partnership with HQ
        Develop and grow relationships with local marketing agencies to design, create, implement and localize marketing material
        Plan, develop and execute regional and in-store marketing campaigns
        Adapt marketing toolkits and sales presentations to fit your region, language, and customers as well as proactively research additional localisation tactics
    Develop and execute a communications/PR strategy in partnership with the Global PR Director
        Manage and support our local PR agencies in partnership with the Global PR Director and Country Manager
        From time to time, serve as a spokesperson and press contact for your region if needed
        Offer regular coverage reporting
    Be the link between Infarm Customer Success, Branding, Retail Marketing teams and Country Managers to support regional marketing efforts and align them with company objectives.
        Monitor active Infarm in-store locations and ensure marketing on-location is kept to a high standard
        Work with our retail partners’ marketing teams to create in-store promotions, tastings and activities and merchandising opportunities to increase Infarm brand awareness and sales in store

Requirements:

    Fluent in English, an additional European language (preferably German) is a plus
    Excellent communications skills both written and spoken
    Proactive, attentive, and able to prioritize multiple tasks efficiently and independently
    Ability to work in close collaboration across teams
    Entrepreneurial, can-do attitude
    Experience with retail marketing, preferably in food and consumer retail environments or B2C food marketing
    Experience either at a PR agency  in an external communications position or managing a PR agency for optimum coverage
    Experience with social media campaigns and working with influencers
    Have a clear understanding of data-driven offline/retail marketing
    Have a holistic understanding of purpose and use of a wide array of marketing channels

What We Offer:

    The opportunity to join Infarm as we expand across the globe and help change the future of farming
    The ability to drive impact and be a true partner to the business, working closely with top-level managers
    A friendly work environment with a diverse group of motivated, talented, and visionary colleagues
    28 days holiday
    Pension

 




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