Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in New York and LA. We have more than 16 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.
Our mission is to empower the next generation to transform fashion, and our team of nearly 200 people are dedicated to serving the needs of our global community.
We operate on three pillars:
Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.
Read a little more about us Here
Your primary responsibility will be identifying and owning influencer and talent partnerships with the goal of growing our user base and promoting unique inventory on the app. You’ll own the performance of these partnerships end to end - defining strategy, collaborating with internal creative, producing briefs and marketing collateral, launching, analyzing, and optimizing our endorsed campaigns.
You will make Depop an inspiring and rewarding destination for Influencers that align with our company values; Community, Entrepreneurship, and Sustainability.
Ideate and execute on new ways to reach our target audience via our partners
Launch innovative programs that support influencer success and drive awareness as well as conversion
Ownership of KPIs, source and leverage qualitative and quantitative data to evaluate relationships and opportunities for growth
Lead contract negotiation with partners
Oversee influencer campaigns to ensure timely execution of deliverables from both parties
Work cross-functionally as needed, especially with social media and marketing teams
Deliver agreed on performance within budget
2+ years experience cultivating and developing influencer partnerships in music and fashion
Strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
Strong knowledge of social media; You are digitally savvy and curious
Experience pitching and negotiating with external partners and agencies
Project management experience with both internal and external stakeholders
Proficient in GSuite, Excel, and third party analytics
Strong grasp of commercial analysis; able to compile, analyze and interpret data to identify marketing strategies, develop hypotheses, and test them in the market
High-level navigation of the Depop platform
Motivated and outgoing
Ability to work both independently, but also as a team player
Depop offers the opportunity to work in one of the fastest-growing scale-ups, with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:
Learn and Grow: We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask!
Wellbeing: We care about wellbeing. We offer full medical, dental and vision plans, as well as healthy fruit and snacks in the office, breakfast every Tuesday and lunch every Thursday.
Work/life balance: We have 25 days of holiday + public holidays, with the opportunity to buy or sell 5 more, a day off for activism, and sabbaticals for our long-serving employees.
Family life: We offer flexible working (based on your team), generous parental leave policies, and, all of our offices are dog-friendly!
Fun: We love to celebrate our successes at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties. We also host internal employee socials such as quiz night, games night, movie night and more.
Depop is an equal opportunity employer. We celebr
Sign up for our newsletter to stay up to date on news from Balderton, and our portfolio.